The Functional Approach to the Mass Media
نویسنده
چکیده
Social scientists have long theorized about &dquo;mass society&dquo; and &dquo;mass culture&dquo; and, generally, are appalled by the frightening images brought to mind by these concepts. A wide-ranging debate over their validity, a concern about the &dquo;functions&dquo; of the mass media in modern society, and their &dquo;effects&dquo; on the general public have been major subjects of mass communications research for the last two decades.1 Studies of popular entertainment too often are based exclusively on these concerns. American mass entertainment has undergone an extraordinary set of transformations in recent years. Several revolutions in communications technology, shifts in program content, altered audience composition, and public opinion have received widespread attention. A related transformation, less widely discussed, has occurred in the organization of mass entertainment. Today’s entertainment industries bear little resemblance to
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